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Category: UltimateSEO

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

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Work In Progress Thanks for checking in with Ultimate SEO, this site is a side project as my client’s sites are the main one.  This means I may often have edits and unfinished elements to circle back too.  I encourage you to feel free to let me how this site could be better using the […]

Creating A Private Blog Network: PBNs In 2019 For SEO

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Each PBN site will include registering the domain, setting the name servers and hosting the site. First and foremost the most important aspect of your Private Blog Network is randomness.  Consider what pattern or foot print your PBN might have and avoid that commonality. Patterns and commonality to avoid in building a Private Blog Network […]

SEO Site Auditing With SEOprofiler Reports Part 1

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We Dipped Our Toes Into Double Featured Snippets

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This post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on […]

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

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In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups. […]

14 SEO Predictions for 2019 and Beyond, as Told by Mozzers

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With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO […]

Affordable, Stat-Based Retail Strategy for Your Agency’s Clients

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Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them.  I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least […]

7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday

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From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re performing an audit on your backlink profile. In this […]

Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

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It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, […]

March 1st Google Update: The Mysterious Case of the 19-Result SERPs

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Late last week (Feb 28 – Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later). Digging in on Friday (March 1st), we saw a number […]